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In a statement released by the brainiacs of Reebok’s Future Team, the company plans on selling shoes made out of corn as a part of their fall collection, reported Good News Network.
Everything in the stylish kicks will be entirely compostable and plant-based; from the organic cotton tops, to the soles made of corn – even the glue holding the shoes together will be concocted from biologically friendly materials.
The Cotton + Corn initiative will be the first project in the world to create a plant-based athletic shoe.
Once the corn shoes have reached the end of their life span, they will be used to fertilize the soil and create the next generation of recyclable footwear.
“Reebok is trying to clean up the entire life cycle of shoe making: from what shoes are made of to where they end up,” says Bill McInnis, vice president of Reebok’s Future Team.
“Typical shoes are made from oil-based plastics that can sit around in landfills for hundreds of years when you’re done with them. We’re focusing on creating shoes made from things that grow, made from things that bio-compost, made from things that can be replenished.”
Reebok press realese:
“This is really just the first step for us,” said Bill McInnis, Head of Reebok Future. “With Cotton + Corn we’re focused on all three phases of the product lifecycle. First, with product development we’re using materials that grow and can be replenished, rather than the petroleum-based materials commonly used today. Second, when the product hits the market we know our consumers don’t want to sacrifice on how sneakers look and perform. Finally, we care about what happens to the shoes when people are done with them. So we’ve focused on plant-based materials such as corn and cotton at the beginning, and compostability in the end.”
“We like to say, we are ‘growing shoes’ here at Reebok,” said McInnis. “Ultimately, our goal is to create a broad selection of bio-based footwear that can be composted after use. We’ll then use that compost as part of the soil to grow the materials for the next range of shoes. We want to take the entire cycle into account; to go from dust to dust.”
show source http://www.goodnewsnetwork.org/reeboks-next-shoe-will-made-corn/ http://news.reebok.com/global/latest-news/reebok--growing--plant-based-footwear/s/54c1159d-d6df-4964-82d1-4f39d8495adf