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Is camel milk the next superfood or superfad?

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Milk alternatives have been big business over the last few years with soya, almond, rice and oat all challenging cow's milk in the supermarket aisles, reported Sky News (UK).

Now for the first time, camel's milk is being introduced into a mainstream UK supermarket, with some predicting it could be the next big health trend.

Asda is introducing the milk across 144 of its UK stores, stocking long-life bottles of Camelicous, a brand owned by the ruler of Dubai, Mohammed bin Rashid Al Maktoum.

With less fat and cholesterol than cow's milk, camel milk also boasts higher levels of vitamin C.

It is also suitable for the lactose-intolerant, and often used abroad to feed malnourished children.

Asda told Sky News: "We always aim to make sure our range is a diverse as possible and camel milk is something a number of customers have been asking to see on shelf.

"We know Arabic nomadic groups have been drinking it for centuries, and we're excited that our customers can now enjoy the latest food trend - we think it's set to make a big splash."

Like cow's milk, camels only produce milk after they have given birth to a calf, but unlike cows who can produce up to 30 litres of milk per day they can only produce around six litres per day.

Its limited rate of production and exotic origin is reflected in the price, with 235ml - less than half a pint - costing £2.85, more than 10 times the price of cow's milk.

While the UK may just be catching on to the trend, camel's milk has been drunk for centuries in the Middle East.

Flavoured varieties are popular in Dubai and Abu Dhabi, with ranges of butter, cheese and ice-cream also available.

Reality star Kim Kardashian has even expressed her support of the product, after sampling camel milk during her 2012 visit to Bahrain.

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