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Designers usually wait to show their faces after the models hit the runway. Not Pharrell.
The pop star led a dozen models Friday during New York Fashion Week for his RAW for the Oceans spring-summer collection - reported the AP.
He sported his signature hat and denim was a staple for the line, a collaboration with G-Star and Bionic Yarn, which produces fabrics made by fibers collected from recycled plastic bottles.
"It's very easy to forget we live on this planet," Pharrell told the crowd. "We don't want to just talk about it, but we actually wanted to put it in practice."
The large room at 23 Wall Street was smoky and gloomy as lights beamed and ceiling featured a projection of artsy white spots. Frank Ocean and Jay Z's "Water" played in the background.
Pharrell, who has had huge success as a singer, rapper and producer, says he's always been interested in fashion.