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Japanese fashion crawled to the world stage by its provocative and innovative compositions taking the 4th place among the best dressed nations.
One of the most popular street fashions, Lolita, is an updated take on Victorian-era clothing influenced by international and traditional styles. It broke out from the hip districts and did not stop before it hit international catwalks. Another style is Oshare Kei that is a punkish style inspired by the music genre of the same name.
Number 3 France has been a fashion super power since the 17th century. France is the birthplace of haute couture that is exclusive custom fitted clothing. Eva Green, former Bond girl, is a big fan of the style and favors 1930s and 1940s-insipred silhouettes evoking French fashion designer Coco Chanel. The upmarket French fashion industry is ruled by houses like Luis Vuitton, Dior and Givenchy. Crowds of people go crazy about these French brands handling their products like totems.
Sweden gained place Number 2 with its minimalist and casually sophisticated fashion style. The most famous Swedish brand has become Hennes & Mauritz (H&M) that has more than 2300 stores in almost 50 countries worldwide. Even Stella McCartney and Roberto Cavalli, famous fashion designers, collaborate with H&M. Lykke Li pop star is the biggest follower of the Swedish less-is-more fashion ethos.
Of course, Italy is the all-time Number 1 fashion ruler. One of the most easily recognizable styles is the Italian sprezzatura, also called studied nonchalance. The essence of the style resides in the notion of pretending that the wearer does not care about their appearance while the very much fashion conscious followers spend hours to create the “non-caring” look.
Italian fashion designers concentrate on cool looks and would never miss to highlight effeminacy and masculinity. Houses like Prada, Gucci and Armani are iconic. Italy has two cities, Milan and Rome, which are among the world’s big five fashion heavens.